Stella Scheier's Portfolio

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Stella Scheier's Portfolio

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Scheier Dental

The Problem

Freelance

2024

About

Branding is an essential part of any business; therefore, it was so important to have a business card to match the revamp of the practice.

The Challenge

Design Features

Aesthetically pleasing redesign coupled with unique and innovative features including the use of a QR code.

Stella Scheier's Portfolio

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Stella Scheier's Portfolio

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Old Design

The old business cards had an outdated logo as well as lacked a modern feel. The use of the orange was harsh and did not appear uniform across the front and back of the cards.

Redesign

I used color to my advantage by using it to signify the different purposes of the two cards. I worked with a more simplistic design than the previous one and used the redesigned logo.

Design Details:

Eye-catching Design

Business cards can get redundant and tend to look similar. Therefore with this rebranding, I worked to create a business card that would stand out in a sea of cards. With the black background, this card is striking and hard to lose.

The choice of the black background meant that the pops of color had to be intentional and draw the reader into the card. It was also important to use shades of blue and beige that would be easy to reach on top of the background.

In regards to spacing and balance, with the heavy information on the back of the card, it was essential to display it aesthetically pleasingly. Balance was a driving factor throughout the design process as evident in the final design.

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© 2023 by Stella the Designer

© 2023 by Stella the Designer

© 2023 by Stella the Designer

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